Healthcare PPC Agency Focused on Qualified Leads

Altruistic | Patient-Focused | Data-Driven

We build and manage healthcare PPC campaigns designed to generate qualified inquiries—not just clicks. From targeting to tracking, every decision is tied to what actually drives admissions and revenue.

Outrank. Build Trust. Drive Admits

what we do

We combine creative strategy, data-driven execution, and transparent attribution — so every campaign not only looks good but drives measurable growth.

Paid Search

We build paid search campaigns for healthcare organizations that care about lead quality, not just volume. Our approach starts with a strong foundation — intentional structure, thoughtful keyword strategy, and messaging aligned with how people actually search for care. While Google Ads is our primary focus today, our background in paid social and programmatic informs how we think about the entire funnel, not just clicks.

We go beyond surface-level metrics by tying campaigns back to real outcomes using CRM data when available — so decisions are based on qualified leads, admits, and cost per admit, not just CPCs or conversion counts. If you’re tired of guesswork or “best practices” that don’t translate to revenue, we help bring clarity and accountability to paid media.

What this looks like in practice:

  • Google Ads built specifically for healthcare services
  • Intentional campaign structure to improve lead quality
  • Smart use of match types, keywords, and exclusions (not automation for automation’s sake)
  • Performance decisions informed by downstream funnel data when available
Attribution & Tracking
SEO
Conversion Rate Optimization (CRO)
Content
Web Development

Attribution & Tracking

Across numerous healthcare accounts, we’ve consistently found, tracking is often incomplete, misconfigured, or never fully implemented. In many cases, accounts rely on default events that don’t work well with common form setups like Gravity Forms or Contact Form 7 — leading to unreliable or misleading data.

We take the time to ensure attribution is set up correctly so you can confidently see where leads are coming from — across both forms and phone calls. When tracking is done right, marketing conversations become clearer, decisions get easier, and performance discussions are grounded in reality instead of assumptions.

What we audit and fix:

  • Form tracking built for real-world form setups (not just defaults)
  • Call tracking tied back to marketing source
  • Clear visibility into lead sources across channels
  • A foundation you can actually trust when making budget decisions

SEO

Our SEO work is structured in 90-day sprints, so you always know what we’re working toward and why. Each sprint is designed to build long-term momentum while still prioritizing the areas that move the needle fastest for healthcare organizations.

We focus first on local SEO to improve visibility in the communities you serve, paired with technical SEO to ensure your site is healthy and crawlable. From there, we layer in content that supports your brand voice and answers the questions people are actually searching when they’re looking for care. No vague roadmaps — just clear priorities and measurable progress.

Our SEO priorities:

  • Local SEO optimization to increase map pack & local visibility
  • Technical SEO to ensure your site is fast, healthy, and indexable
  • Content aligned to search intent, services, and brand voice
  • Clear 90 goals so progress is easy to understand

Conversion Rate Optimization (CRO)

Driving traffic is only part of the equation — turning that traffic into actual leads is where most websites fall short. We focus on improving the percentage of visitors who take action by identifying friction points and making intentional, data-backed improvements.

From form experience to page structure to messaging clarity, we test and refine the elements that influence whether someone reaches out or leaves.

What CRO includes:

  • Landing page analysis to identify drop-off points
  • A/B testing of headlines, layouts, and calls to action
  • Form optimization to improve completion rates
  • Ongoing testing roadmap based on real user behavior

Content

Content plays a critical role in both attracting the right audience and building trust once they land on your site. Our content team focuses on creating and refining content that aligns with search intent, clearly communicates your services, and supports conversion.

This isn’t content for the sake of content — it’s built to answer real questions, reflect your brand, and guide users toward taking the next step.

What this includes:

  • Service page content aligned with high-intent searches
  • Messaging that reflects your brand and differentiators
  • Content updates to improve clarity and engagement
  • Strategic content recommendations based on gaps and opportunities

Web Development

Your website should support your marketing — not limit it. We build and refine sites with performance, flexibility, and conversion in mind, ensuring they work seamlessly with your campaigns and tracking setup.

Whether it’s landing pages, template improvements, or backend fixes, we focus on making your site easier to manage and more effective at turning traffic into leads.

What we support:

  • Landing page builds and template creation
  • Site speed and performance improvements
  • Technical fixes that impact tracking, SEO, and UX
  • Flexible builds that allow for ongoing testing and iteration

Trusted by Leading Healthcare Organizations

The Kind Creative Difference

who we are

Most agencies chase clicks. We chase clarity, connection, and measurable results that help real people find treatment. Every strategy we build ties your mission to your metrics.

Decades of industry insight

We’ve lived this world — from running healthcare centers to guiding families through care. That insider perspective means we don’t guess what works. We know.

Altruistic Marketing

Where integrity meets impact — and every click leads someone closer to help.

Niche Specialization

We don’t need a crash course in healthcare — it’s where we’ve built our careers. We understand the language, the ethics, and the weight of every decision you make.

Transparency & Accountability

No black boxes. No vanity metrics. We track every lead, call, and conversion back to revenue, so you finally see exactly what drives admits — and what doesn’t.

Our Sales Process

Stage 1

1. Intro & Fit Check

We start with a conversation to get to know your business, goals, and challenges. This isn’t just about us being a fit for you—we’re also making sure we’re the right partner on our end. We prioritize working with teams who are aligned with ethical marketing and genuinely trying to make a positive impact.

2. Discovery & Audit Planning

Based on our initial conversation, we determine the best approach for evaluating your current marketing efforts. This may include preparing for a high-level review or setting up access for a deeper dive into your accounts.

3. Audit & Strategy Session

This is where things get tailored. Depending on your needs, we’ll either walk through a high-level third-party audit with quick wins or conduct a more in-depth analysis across SEO, paid media, and tracking. Most clients receive a clear 90-day roadmap with actionable recommendations.

4. Review & Alignment

We know there’s a lot to take in, so we often reconnect to answer questions, refine priorities, and make sure the strategy aligns with your goals and internal team.

5. Partnership & Next Steps

Once aligned, we’ll finalize scope, pricing, and timelines based on your needs—whether that’s SEO, paid media, or both. From there, we move into onboarding and kickoff, setting the foundation for a strong partnership.
Reflect

Your competition is winning.
Let’s change that

Aggressive marketing strategies that put you back on top — ethically and effectively.

Precision

Every decision is backed by data, attribution, and intent — so growth is never a guess, and impact is always measurable.

Impact

Every decision is backed by data, attribution, and intent — so growth is never a guess, and impact is always measurable.

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We’re blushing…

What our clients are saying

Voices that reveal the true impact of compassionate marketing.

I have worked with countless digital marketing agencies throughout my career, and I can confidently say Kind Creative is by far the best. Not only have their results exceeded my expectations, but their transparency, trustworthiness, and customer service is second to none.
Storme W.
CEO
This team has been incredible to work with. In a growing industry, having a partner like Kind who shares our values of integrity, honor, and honesty is priceless. If you need content and marketing services, I wouldn’t hesitate. They’ve translated our passion, added value to our business, and boosted our traffic. Thank you!
Eric K.
Co Founder
It’s difficult to find a good company to manage your website in the behavioral health space and these guys are incredibly trustworthy, transparent and deliver what they promise. Highly recommend.
Tiffany A.
Owner
They have a deep understanding of the industry’s nuances and take a thoughtful, strategic approach to digital marketing. It’s clear they bring a high level of professionalism, honesty, and creativity to their work.
Lauren D.
Marketing Director
Kind Creative went above and Beyond in helping build and create my website. This was my first, hopefully one of many, and they were patient and yes, kind, all throughout the process. Big thanks to the team, Tyler, Nicky, and Aaron. Would not hesitate to refer anyone looking for a top notch company to set you up for success.
Shayne A.
Owner
Absolutely premier creative and digital marketing agency. I have known the Team at Kind for many years, personally and professionally, and would highly recommend their company and services. If you’re seeking to create a world-class brand and experience premium digital marketing execution, Kind Creative is your top choice.
Christopher B.
Healthcare communications director

Frequently Asked Questions

communicorns

The innovators behind the growth
Healthcare marketing experts who understand your mission.
West Jones
Kind Executive Officer
Deborah Quinn
VP of Marketing
Ryan Light
Executive Director of Operations & Innovation
Jen Banks
Director of Business Development
Paige Heinemeyer
Director of Paid Media & Attribution

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